Segment for $uccess

Segment for $uccess

by | Feb 5, 2019 | Marketing

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of our experiences, our beliefs, our attitudes and our motivations. It is the same question we marketers and customer insights gurus ask ourselves every...

Why You Should Care About Segmentation Research

by | Jan 23, 2019 | Marketing

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research guy, of course I want to talk about research!), because what I am about to share is very exciting since it centers on the single most dynamic element...

2018 Meat Industry Headlines

by | Dec 12, 2018 | Trends

Wow, what a year! Change. Growth. Success. 2018 had it all.  Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...

How to Spot an Aging Idealist

by | Aug 9, 2017 | Marketing

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat Consumer Segmentation research. My sister and I have always been very different. She likes the heat, I like the cold. She likes spicy foods, I like sweet...

Five Opportunities to Sell More Fresh Meat

by | Jan 2, 2017 | Marketing

At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the meat industry. A key part of our job is to help our clients understand the implications those trends can have on their business. By assigning meaning...