Meat: The Benefits of the ‘Real Deal’

by | Dec 5, 2018 | Marketing

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up on a beef cattle farm in Georgia, no meal made it to the table without some form of animal protein on it. There was always plenty of ground beef (read:...

A Millennial’s Two Cents on Meat Alternatives

by | Nov 14, 2018 | Alt-Meat

I am a 90’s baby, loved and known by all as a “Millennial.” I quote the late Kurt Cobain, frontman for Nirvana, not only for the generational icon he is but because he said it best, he said it for all of us and at times he had us screaming it at the top of our lungs,...

Tomorrow’s Meat Consumer: Are You Ready?

by | Jun 6, 2018 | Marketing

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss...

Top Six Meat Industry Trends

by | May 10, 2018 | Trends

There’s a saying in the Midan office: “What got us here, won’t get us there.” It’s a reminder that we need to keep our game sharp to compete in the ever-evolving meat industry. It was in that same vein that my partner Danette Amstein and I presented the top meat...

Are You “Brand Safe”?

by | Apr 12, 2018 | Omnichannel

As a meat processor, you stake your reputation on the quality and safety of your products. You wouldn’t dream of letting meat leave your plant without following every safety precaution to the letter of the law. Unfortunately, many companies aren’t as careful about...

AMC 2018 Top 10

by | Mar 5, 2018 | Trends

At Annual Meat Conference (AMC) 2018, digital dominated. How today’s meat consumers are using digital to plan, purchase and prepare meals was the unifying theme that coursed through nearly every session. As always, the Midan team was on the scene to sift through all...

At Midan, What We Do Is Who We Are

by | Jan 11, 2018 | Marketing

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on those ambitious resolutions we made to do more of “this” and less of “that” in the coming year. While the new year offers a chance to start fresh, it’s...

Top Meat Industry Headlines of 2017

by | Dec 13, 2017 | Trends

Oh 2017—what a news-filled, exciting year you have been! Here at Midan we work hard to stay on top of news and trends in the meat industry. As this year wraps up, I wanted to reflect with you on some of 2017’s prominent trends that we believe will impact 2018. The...

5 Ways to Dig into Digital Marketing

by | Oct 4, 2017 | Omnichannel

Remember the days (and sounds) of dial-up internet – kerrhh beep beep wurrh What started as a way to simply store and share information, the internet’s explosive growth has paved the way for Digital Marketing, a full discipline and true necessity for companies. It’s...

Just Another Day at the Office…

by | Sep 20, 2017 | Marketing

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream about meat. Our recent annual Team Meeting bears this out in spades. While some companies jet off to Vegas or escape to Disney World to get away from...

How to Spot an Aging Idealist

by | Aug 9, 2017 | Marketing

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat Consumer Segmentation research. My sister and I have always been very different. She likes the heat, I like the cold. She likes spicy foods, I like sweet...

Urban Eclectics, Demystified

by | Jun 28, 2017 | Marketing

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant in a high chair and the next I was sitting across from a 23-year-old eating kimchi for breakfast. If you’re not familiar with Midan’s recent Meat...