Promoting American Branding During Turbulent Times
Reading Time: 3 minutes The hyperfragmentation of American culture isn’t novel. The political and cultural division in the country is visible any time I open social media apps or turn on the news. I’m not here to talk about that – but I do think it’s worth taking a...
2023 Mid-Year Trends Update
Reading Time: 3 minutes Half of 2023 is in the rearview mirror. As I consider what the next six months will bring, I can’t help but rewind to the beginning of this year and revisit our 2023 Top Trends to Watch report. The Midan Team identified 10 trends that we...
#Adulting: How the First Generation to Come of Age Online is Fueling Experimentation at Retail
Born in early 1990, I am a Millennial through and through. I remember getting our home’s first PC and having to choose between being on the phone or on the internet thanks to dial-up. I also remember the first time I sent a text message (and how mad my dad was when he...