Meat Marketing During COVID: Don’t Go Dark Now
COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...
Self-Quarantine Reflections: Two Action Steps for the Meat Industry
Like you I am trying to wrap my head around what has transpired in the last week because of COVID-19. I am writing this on Sunday afternoon – Day #8 of our family’s self-quarantine. Why? Because my husband and daughter were in NYC when things got crazy. When they...
National Ag Day 2020: It’s time to (virtually) hug a farmer!
At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve protein. During this time of uncertainty due to COVID-19, those in the food chain are working overtime to ensure we have the safest, most plentiful food...
AMC 2020 Top 10 Blog
#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about the state of today’s meat industry. We’ve distilled down two-and-a-half days of heavy-duty meat data into these top takeaways: 1. Celebrate: We’re...
The State of Women in Agriculture in 2020
Fellow agribusiness movers and shakers: Our industry is changing right before our eyes. According to the 2019 Agribusiness HR Review, 63% of agribusiness companies surveyed reported that the proportion of women in their workforce has grown over the past five years....Replace My Bone-In Ribeye? Never.
Last week you read in Steve Hixon’s blog that he and I attended the Cultured Meat Symposium last November in San Francisco. Steve shared from a very personal perspective the dichotomy he faces daily as a voracious carnivore with a family unit that includes a...
Want year-end success? Re-evaluate your plan now
“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one eyebrow raised. You can guess the “I-told-you-so” tone. It was always after I had failed miserably at something I claimed I knew how to do. Nanny — as all...Cell-Based Meats: Coexist, But Don’t Roll Over
Picture this: An omnivore (who leans toward carnivore), a vegetarian and a vegan converge at 6:00 p.m. They stare in silence while taking turns scrolling through the Uber Eats app. Frustration builds… this group has elevated the term “dining nightmare.” The conflict...
Leveraging the ‘Voice of the Customer’
The old adage “The customer is always right” was once the foundation for good customer service – do what it takes to make the customer happy, no questions asked. While the basic premise is still the same, that blanket approach has gone out the window. Today’s...What’s Really Driving Plant-Based Protein Purchases?
If you’ve been paying attention to the happenings in Hollywood, you might think that meat will have a starring role in the next big-screen blockbuster as the evil villain. Along with the Golden Globes serving a meatless entrée at its awards ceremony, prominent actors...