I’m a Gen Z, NOT a Millennial and I love meat.

by | Oct 30, 2019 | Marketing

I grew up in the time of Silly Bandz bracelets, Hannah Montana and the Jonas Brothers. You see, I was born in ‘97 – right on the cusp of the generation change, so I may look like a Millennial, but I have many different shopping and eating habits than my older...

There are two sides to every story; help tell ours

by | Oct 24, 2019 | Alt-Meat

Every September we shut down Midan Marketing for four days and gather in one spot for our annual team meeting. This year our team descended on Tulsa, Okla. Our gathering always includes a day visiting places that help us educate our team members who do not have an ag...

Millennials Want Meat

by | Oct 16, 2019 | Marketing

I can’t tell you how many times I’ve been in public and someone – presumably older than I am – makes a comment about how fast I type on my computer or on my iPhone. It never fails to surprise them – and it immediately categorizes me as a typical “Millennial.” You know...

Seeing the Potential in Plant-based Protein

by | Sep 25, 2019 | Alt-Meat

Beyond Meat® and the Impossible™ Burger have successfully fought their way into consumers’ collective consciousness. While people are flocking to fast food royalty to try their Impossible offering, I am happy to stay home with my Angus beef burger. You see, somewhere...

Helping meat make the grade in college

by | Sep 11, 2019 | Marketing

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he was starting his sophomore year.  Because he was moving into a house with two other young men versus the dorm, I found myself adding cooking supplies...

Stellar Client Support to Make Meat a Star

by | Aug 28, 2019 | Marketing

New Orleans is a culinary capital known for its seafood dishes: oysters Rockefeller, shrimp creole and court-bouillon are just a few in a long, distinguished list. But as a former resident I know firsthand that meat is an important part of local cuisine – it just...

Join the Beef and BBQ Party

by | May 29, 2019 | Marketing

May is National Beef and BBQ Month and we meat heads at Midan couldn’t be more excited to celebrate the cornerstone of our industry: meat. If you haven’t noticed by now, Midan is a passionate bunch about meat. We’re only half-joking when we say we eat, breathe and...

Flexitarians: Don’t write them off

by | May 22, 2019 | Alt-Meat

I must admit I was amused by the banter that followed Gregory Bloom’s blog a few weeks ago entitled, “The fake meat fad will fade.” The extended list of comments showed that even within the meat industry, there are varied and very strong opinions on the potential...

Understanding meat eaters’ key drivers to purchase

by | Mar 27, 2019 | Marketing

As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when the consumer is the headliner at an industry conference. This was the case at the 2019 Annual Meat Conference held in Dallas earlier this month. Nowhere...