Page 15 – Midan

AMC 2019 Top 10 Blog

by Danette Amstein | Mar 7, 2019 | Marketing

The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat business: the consumer, the product and the buying process. AMC sessions on artificial intelligence, omnichannel purchasing and the rise of meat alternatives...

Social media reviews can help meat processors win B2B customers

by Danette Amstein | Feb 27, 2019 | Omnichannel

I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify...

Segment for $uccess

by Kerry Beauchemin | Feb 5, 2019 | Marketing

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of our experiences, our beliefs, our attitudes and our motivations. It is the same question we marketers and customer insights gurus ask ourselves every...

Why You Should Care About Segmentation Research

by Rick Lowe | Jan 23, 2019 | Marketing

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research guy, of course I want to talk about research!), because what I am about to share is very exciting since it centers on the single most dynamic element...

2018 Meat Industry Headlines

by Danette Amstein | Dec 12, 2018 | Trends

Wow, what a year! Change. Growth. Success. 2018 had it all. Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...

Meat: The Benefits of the ‘Real Deal’

by Maggie O'Quinn | Dec 5, 2018 | Marketing

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up on a beef cattle farm in Georgia, no meal made it to the table without some form of animal protein on it. There was always plenty of ground beef (read:...

A Millennial’s Two Cents on Meat Alternatives

by Megan Griesheim | Nov 14, 2018 | Alt-Meat

I am a 90’s baby, loved and known by all as a “Millennial.” I quote the late Kurt Cobain, frontman for Nirvana, not only for the generational icon he is but because he said it best, he said it for all of us and at times he had us screaming it at the top of our lungs,...

Weather the Next Economic Storm with Strategic Planning

by Steve Hixon | Aug 30, 2018 | Marketing

Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to joining Midan, I lived in the bullpen of a beef processing facility as well as regularly negotiated sales from my office on four wheels and my other...

What We Can Learn from the Grassfed Movement: Amplify to Multiply

by Maggie O'Quinn | Jul 18, 2018 | Marketing

The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic growth: U.S. retail sales of labeled fresh grassfed beef grew from $17 million in 2012 to $272 million in 2016, doubling every year.But beyond these...

Tomorrow’s Meat Consumer: Are You Ready?

by Michael Uetz | Jun 6, 2018 | Marketing

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss...

Top Six Meat Industry Trends

by Michael Uetz | May 10, 2018 | Trends

There’s a saying in the Midan office: “What got us here, won’t get us there.” It’s a reminder that we need to keep our game sharp to compete in the ever-evolving meat industry. It was in that same vein that my partner Danette Amstein and I presented the top meat...

Are You “Brand Safe”?

by Robin Venable | Apr 12, 2018 | Omnichannel

As a meat processor, you stake your reputation on the quality and safety of your products. You wouldn’t dream of letting meat leave your plant without following every safety precaution to the letter of the law. Unfortunately, many companies aren’t as careful about...

AMC 2018 Top 10

by Danette Amstein | Mar 5, 2018 | Trends

At Annual Meat Conference (AMC) 2018, digital dominated. How today’s meat consumers are using digital to plan, purchase and prepare meals was the unifying theme that coursed through nearly every session. As always, the Midan team was on the scene to sift through all...

At Midan, What We Do Is Who We Are

by Danette Amstein | Jan 11, 2018 | Marketing

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on those ambitious resolutions we made to do more of “this” and less of “that” in the coming year. While the new year offers a chance to start fresh, it’s...

Top Meat Industry Headlines of 2017

by Danette Amstein | Dec 13, 2017 | Trends

Oh 2017—what a news-filled, exciting year you have been! Here at Midan we work hard to stay on top of news and trends in the meat industry. As this year wraps up, I wanted to reflect with you on some of 2017’s prominent trends that we believe will impact 2018. The...