2025 Midyear Trends
Reading Time: 4 minutes 2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political leadership transitions, evolving weather patterns, and continued technological advancements – particularly in AI. Looking back at...
Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event
Reading Time: 4 minutes Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe convene in Chicago for the National Restaurant Association (NRA) Show. With great anticipation, they come to network, promote,...
Health & Sustainability Messaging Research: How to Talk So Consumers Will Listen
Reading Time: 3 minutes Understanding the why behind the buy is key to crafting messaging that drives trial and purchase. We’ve been digging into what motivates consumers — in January 2025, we conducted a survey evaluating messaging around topics in health,...
Premium Meat Sales Thrive Even With Tight Budgets
Reading Time: 3 minutes Consumers might be tightening their grocery budgets, but there’s one trend bucking this cautious approach: affordable indulgence. Meat industry professionals, particularly packers and processors, need to tune into this trend, as premium...
Top 10 Takeaways From the 2025 Annual Meat Conference
Reading Time: 8 minutes The 2025 Annual Meat Conference (AMC) in Orlando again saw another record attendance year with more than 2,500 attendees. Meat and poultry industry experts and first-time attendees from all over the world came together to network, grow...
Why Digital Advertising Needs Human Connection
Reading Time: 3 minutes Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty has become more and more aligned with retailers that make shopping easy and convenient for me. A recent trip inside the...
Community Management and Social Listening
Reading Time: 2 minutes Community Management and Social Listening: Protecting Your Brand Identity and Reputation Every day it seems something is changing within the digital landscape. The recent announcement by Mark Zuckerberg to cease fact-checking on Facebook and...
Brand Awareness vs. Conversion
Reading Time: 3 minutes A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact...
2025 Top Trends to Watch
Reading Time: 8 minutes In some ways, it’s getting harder to predict the future. The world is changing so fast that by the time we ask the question, “What’s next?” the answer already arrived – yesterday. Lots of elements are at play as we look ahead to the new...
20 Years of Midan
Reading Time: 3 minutes Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve, right? In human years, “20” is still early days; the runway feels very long. But in business, making it 20 years is a MILESTONE,...
5 Reasons to Keep Educating Consumers
Reading Time: 3 minutes With age comes wisdom. That is the proverbial saying, right? I’d like to believe it now that I am um… well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing...
Why Your Corporate Website is the Ultimate Virtual Showroom
Reading Time: 3 minutes As a web developer, I’m often asked why companies even need a website. When I hear, “Why should I invest marketing dollars into developing and maintaining a website when so many other methods are available?” Ouch! That gets me right in...
Learning From the Olympics: Lessons for the Meat Industry
Reading Time: 3 minutes I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the...