More Video Stories Equals More Success
Reading Time: 4 minutes I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If you don’t show up and tell your story, then your opposition, enemy or competitor will do it for you.” It honestly made a...
The Sustainability Conversation
Reading Time: 3 minutes How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it...
Today’s Sustainably Minded Meat Consumers
Reading Time: 4 minutes We see sustainability and climate change mentioned frequently in the news and hear about it in social circles more than ever. Corporate and personal commitments to sustainability are no longer considered to be taking a step above, but rather...
The Power of Brand Strategy
Reading Time: 3 minutes Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you? Well, that’s where brand strategy comes in. Creating a path to market is a step-by-step journey. The formula for winning lies...
Takeaways From CattleCon 2024
Reading Time: 4 minutes Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my passion and my personal “why,” few things make me happier than arriving at a conference filled with cowboy hats, jeans and boots –...
AMC 2024 Top 10 Takeaways
Reading Time: 6 minutes The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to celebrate all things meat. Educational sessions focused on what’s next in technology, sustainability and consumer trends, while...
Gen Z Consumers: Shaping the Future of Meat
Reading Time: 3 minutes Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation to be raised completely in the digital era, have been exposed to heightened climate awareness and experienced a global...
Top 3 Takeaways From IPPE 2024
Reading Time: 3 minutes Steve Hixon and Maggie O’Quinn at IPPE 2024 This year’s International Production and Processing Expo (IPPE) delivered an experience focused on global technology, innovation, and environmentally friendly products and solutions. Along with...
How AI is Shaking Up the Meat and Marketing Industries – Part 2
Reading Time: 3 minutes (This is Part 2 of a two-part blog series. You can find Part 1 here.) In Part 1 of this blog I shared a headline exercise we did to show how AI can assist with marketing efforts. Below is the continuation of this theme, this time focused on...
How AI is Shaking Up the Meat and Marketing Industries – Part 1
Reading Time: 3 minutes (This is Part 1 of a two-part blog series. You can find Part 2 here.) December is always a great time to reflect on the past 12 months and how things have changed. I like to take a moment to look back on the trends from the year and consider...
Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments
Reading Time: 3 minutes Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s meat consumers. One way to get to know the five new segments is to understand how they each feel about three of the top...
2024 Top Trends To Watch
Reading Time: 10 minutes Over the last several years, words like “unprecedented” have lost their meaning. After a global pandemic and the economic challenges that followed, American consumers are still dealing with the rising cost of goods while now also worrying...
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
Reading Time: 5 minutes In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers....