Tomorrow’s Meat Industry: Generation Z
Reading Time: 3 minutes Every company has an interest in being future-focused – thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z...
Learnings From the World Meat Congress 2023
Reading Time: 2 minutes Last week, our Principal Michael Uetz had the opportunity to share Midan’s research into today’s meat consumer with a global audience. Presenting at the World Meat Congress in Maastricht, Netherlands, Michael introduced conference attendees to...
Margins, Market Share and the Value of Branding
Reading Time: 2 minutes As the U.S. beef cattle herd continues to rebuild, consumers will continue to see high prices and packers will continue to battle low margins. Weather conditions and low cattle supplies are pushing live cattle prices higher, putting the squeeze...
Growing Demand for Sustainability: How the Industry Is Responding
Reading Time: 3 minutes Conversation about sustainability has been growing for several years among both consumers and investors. Today, there is significant media and societal outcry toward industrial agriculture, the current food system and the impact raising cattle...
Trends to Reignite the Foodservice Experience
Reading Time: 3 minutes I spent the first years of my career selling premium beef around the globe. This left a permanent soft spot in my heart for fine dining establishments and steakhouses. The past few years have been tough for the entire foodservice industry, but...
Top Takeaways: Successful Omnichannel Campaigns Webinar
Reading Time: 3 minutes Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the...
Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Reading Time: 2 minutes Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can lead to big payoffs. The goal of omnichannel marketing is to provide customers with a consistent and seamless experience with...
Curate Your Meat Case Using Five New Meat Consumer Segments
Reading Time: 4 minutes The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have altered consumers’ habits and behaviors in all aspects of their life, including grocery shopping. Now it’s time to get to know...
5 Tips To Connect With Meat Consumers
Reading Time: 3 minutes The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires where s’mores were made and stories were told have all been put out – and just like that, summer is over. A chorus of groaning...
New Consumer Segmentation 3.0 Research
Reading Time: 2 minutes Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health...
Reflecting on Meat’s Role
Reading Time: 3 minutes Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This paper, along with the series of secondary papers quoted throughout, is the culmination of the work done during the...
Promoting American Branding During Turbulent Times
Reading Time: 3 minutes The hyperfragmentation of American culture isn’t novel. The political and cultural division in the country is visible any time I open social media apps or turn on the news. I’m not here to talk about that – but I do think it’s worth taking a...
Leveraging Social Media for Business Success
Reading Time: 3 minutes Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat...