Transforming the Restaurant Experience: Top 3 NRA 2023 Takeaways
Reading Time: 3 minutes The Midan team was on the scene at the 2023 National Restaurant Association (NRA) Show to catch up on foodservice trends and see some old and new faces. With over 800 first-time exhibitors, more than double last year’s first-time attendees,1...
The Power of Consumer Segmentation
Reading Time: 3 minutes Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to me a lot, especially during live sporting events. The reason I don’t get it is that I am not the target for what is being...
3 Ways To Help Consumers Spice Things Up This Grilling Season
Reading Time: 3 minutes It’s the end of May, which means grilling season is officially here! Consumers have always loved firing up the grill during the summer, whether it’s ribeyes for two or a backyard barbecue with the neighbors. As consumers continue to evolve,...
5 Learnings From the AMC Social Influencer Panel
Reading Time: 3 minutes In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can use influencer marketing to create loyalty and drive sales. The panel included Jess Pryles, meat influencer and owner of...
4 Takeaways From USRSB General Assembly
Reading Time: 3 minutes In recent years, the meat industry’s sustainability conversation has evolved from “what do we do about sustainability” to “how do we measure and report our sustainability progress.” As we move into this next phase of our sustainability journey,...
Tough Economic Times Impact Supply Chain – From Labor to the Consumer
Reading Time: 3 minutes In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual Meat Conference. Data and insights were shared from all sides of our industry – from using influencer marketing effectively to...
3 Things the Plant-Based Meat Brands Got Right
Reading Time: 3 minutes What Went Right – and What Went Wrong – With Plant-Based Meat Alternatives Plant-based meat alternatives captured the attention of meat consumers, the media and, well, me. I’ve been carefully watching these brands infiltrate the meat case for...
Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?
Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as consumers continue to navigate economic pressures, health and sustainability concerns, the meat industry and retailers will need to collaborate to...
A Primer on Artificial Intelligence for the Meat Industry
This image was generated by AI. If you’re anything like me, you can’t go a day without seeing at least one headline, video or Insta post about artificial intelligence. So much information is emerging daily about the latest AI tools that it’s hard to keep up – one day...
Build Greater Consumer Trust Through Influencer Marketing
Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is...
AMC 2023 Top
Takeaways Video
The Midan Team loved being “live and in person” at AMC 2023 to soak up the learnings, reconnect with colleagues and see the latest innovations our industry has to offer. Our new video division, Parable Pictures, was also onsite to capture Midan team members sharing...
AMC 2023 Top 10 Takeaways
AMC 2023: Back Together and Better Than Ever At this year’s Annual Meat Conference (AMC) in Dallas, Texas, high energy and enthusiasm were evident: Attendees and exhibitors were delighted to convene in person after a three-year absence. Along with the great vibes from...
Top Takeaways From 2023 CattleCon
In February, I had the privilege of traveling with a few of my colleagues to the 2023 Cattle Industry Convention and NCBA Trade Show held in New Orleans. I had the privilege of speaking as part of Cattlemen’s College. We attended sessions, walked the showroom floor...