I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in the consumer’s mind, they declare victory.
04.07.2021
Is the meat industry playing David to alt-protein’s Goliath?
Danette Amstein•
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About the Author
Danette is a Managing Principal based in our Mooresville office. Together with Michael Uetz, she develops and carries out the strategic direction and vision for Midan. In addition, she works closely with our meat industry clients to outline effective strategies based on their business goals, and then oversees the execution of tactics to ensure those goals are not just met, but surpassed. Danette’s lifelong love for the meat industry started on her family’s farm in Kansas, deepened during her involvement with the National Cattlemen’s Beef Association and state beef organizations and continues today with her passionate work for our clients. A well-respected thought leader in the meat industry, she speaks at conferences, writes social content postings, and blogs for Meatingplace. Married to Todd, she is a proud parent of a son and daughter, is a diehard Kansas State Wildcats fan, loves chocolate and still drives a combine when she goes home to Kansas for the annual wheat harvest.
