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I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the world’s best congregate in one...
From the morning alarm chime on a cell phone to a reminder in the evening that it is time to wind down for bed, technology is engrained in our days from start to finish. Consumers are using cell phones, tablets and laptops to track their movements, streamline their...
If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward…...
by Will Brooks
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If you don’t show up and tell your story, then your opposition, enemy or competitor will do it for you.” It honestly made a pretty big impact on me as...
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