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Beyond the Plant: What Meat Processors Should Know About Ranching’s Sustainability Shift When we talk about sustainability in the meat industry, conversations often center around emissions, packaging and transportation. But if we’re serious about long-term viability,...
I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means more than the harsh reality check of getting my AARP card in the mail (which arrived promptly 1 day after my birthday!) Age 50 means more than the joy I...
The Fourth of July lights up more than grills. It lights up social media. As people post photos of hot dogs, brisket, and backyard BBQs, they’re also sharing opinions, preferences, and values in real time. For brands, these conversations aren't just noise - they’re a...
Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating...
2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political leadership transitions, evolving weather patterns, and continued technological advancements – particularly in AI. Looking back at Midan’s 2025 Top Trends...
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