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2026 Midyear Trends Report: Strategies to Drive Growth in a Shifting Agriculture Market
Each year, Midan releases our Top 10 Meat and Dairy Trends for the upcoming year. At the start of 2026, we knew the industry was preparing for a year of rapid technology changes, rising prices and evolving consumer behaviors. Now, halfway through the year, we are...
Seize the Spotlight: Media Training is Mandatory for Modern Agribusiness
Long gone are the days of catching up on the news with a morning paper over coffee or waiting for a scheduled broadcast. The news cycle has evolved to be neverending. A story can break and go viral in minutes, testing your organization’s reputation instantly. And when...
The AI Efficiency Trap: Why “Faster” Doesn’t Mean “Cheaper”
I spend a lot of time in two worlds: the high-tech world of modern agency work and the high-stakes world of meat processing. Lately, those worlds have collided in a single, recurring question: “Now that you are using AI, will our costs go down?” It’s a fair question....
Darigold Selects Trozzolo Communications Group as Agency of Record
TCG agencies, Trozzolo and Midan, team up to win over PNW consumers for iconic dairy brand KANSAS CITY, Mo. – Seattle-based Darigold, one of the nation’s largest dairy producers, has named Trozzolo Communications Group (TCG) its agency of record (AOR) for strategy,...
2026 USRSB General Assembly Photo Blog
Getting Our Boots Dirty at Lonesome G RanchWorking With the Land, Not Against ItHistory in the GrazingDiversification in Action: From Citrus to OlivesSustainable Roots: Mining for the Future of FoodFrom Mine to Marsh: A 500-Acre Success StoryOne Table, One...