Today’s Meat Consumers Are a Moving Target

The buying habits of the U.S. population continue to change significantly — and the speed of this change has only been accelerated by the disruption caused by COVID-19.

Stay One Step Ahead of Today’s Ever-Evolving Meat Consumers

How Much More Meat Could You Sell if You Knew Your Customers Better?

What’s happening across town and around the globe can have a tremendous impact on today’s meat consumers — that’s what drove Midan to revisit our groundbreaking Meat Consumer Segmentation 2.0 research in September 2020. Discover how profoundly the pandemic affected the five meat and poultry consumer segments we first identified in 2019.

SUSTAINABILITY

Discover Three Key Elements of Sustainability

Sustainability is important to nearly 80% of today’s consumers — and 60% are willing to change their shopping habits to reduce environmental impact.1 That’s why measurable sustainability goals and reporting on progress have become critical considerations to everyone in the meat industry. Learn about three of the key elements of sustainability and why they’re essential to both your customers and your business.

1IBM Institute for Business Values, The rise of the sustainable enterprise. August 2020.

Look For New Sustainability Research —
Coming Soon

COVID-19 INSIGHTS

The impact of COVID has transformed all areas of the meat industry and triggered a meteoric rise in the importance of e-commerce. Midan’s custom and proprietary research takes you inside the minds of consumers as they continue to adjust both their shopping behaviors and their attitudes toward the meat industry. Learn how to effectively reach pandemic-weary meat consumers and transform COVID challenges into business opportunities.

OUR CAPABILITIES

The Capabilities You Need to Reach Today’s Meat Consumers

Today, it’s more important than ever to anticipate consumers’ attitudes and behaviors. See how we give you tools to step inside the minds of today’s shoppers to deliver the results you need to succeed.

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