Danette Amstein, Author at Midan

Helping meat make the grade in college

by Danette Amstein | Sep 11, 2019 | Marketing

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he was starting his sophomore year. Because he was moving into a house with two other young men versus the dorm, I found myself adding cooking supplies...

If your meat product doesn’t have a story you might as well dig a hole

by Danette Amstein | Jun 19, 2019 | Branding

This spring I was on the road six out of eight weeks, which is a lot for me. I attended three conferences and led a couple of strategy and planning sessions. I met amazing people and heard incredible stories – both personal and how businesses fought to overcome, scale...

One game-changing thing consumers are doing processors must address

by Danette Amstein | Apr 24, 2019 | Marketing

Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to keep consumers coming back, purchasing more and more meat? Wow – I’m limited to one thing? I had to ponder this for a while. Interestingly, it turns out...

AMC 2019 Top 10 Blog

by Danette Amstein | Mar 7, 2019 | Marketing

The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat business: the consumer, the product and the buying process. AMC sessions on artificial intelligence, omnichannel purchasing and the rise of meat alternatives...

Social media reviews can help meat processors win B2B customers

by Danette Amstein | Feb 27, 2019 | Omnichannel

I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify...

Helping meat make the grade in college

If your meat product doesn’t have a story you might as well dig a hole

One game-changing thing consumers are doing processors must address

Social media reviews can help meat processors win B2B customers

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