Meat Marketing During COVID:  Don’t Go Dark Now

Meat Marketing During COVID: Don’t Go Dark Now

COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...

There are two sides to every story; help tell ours

Every September we shut down Midan Marketing for four days and gather in one spot for our annual team meeting. This year our team descended on Tulsa, Okla. Our gathering always includes a day visiting places that help us educate our team members who do not have an ag...

2018 Meat Industry Headlines

Wow, what a year! Change. Growth. Success. 2018 had it all.  Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...