You Are Not Your Target Audience
Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...
How AI is Shaking Up the Meat and Marketing Industries – Part 2
Reading Time: 3 minutes (This is Part 2 of a two-part blog series. You can find Part 1 here.) In Part 1 of this blog I shared a headline exercise we did to show how AI can assist with marketing efforts. Below is the continuation of this theme, this time focused on...
How AI is Shaking Up the Meat and Marketing Industries – Part 1
Reading Time: 3 minutes (This is Part 1 of a two-part blog series. You can find Part 2 here.) December is always a great time to reflect on the past 12 months and how things have changed. I like to take a moment to look back on the trends from the year and consider...