Premium Meat Sales Thrive Even With Tight Budgets

Premium Meat Sales Thrive Even With Tight Budgets

Reading Time: 3 minutes Consumers might be tightening their grocery budgets, but there’s one trend bucking this cautious approach: affordable indulgence. Meat industry professionals, particularly packers and processors, need to tune into this trend, as premium...
Why Digital Advertising Needs Human Connection

Why Digital Advertising Needs Human Connection

Reading Time: 3 minutes Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty has become more and more aligned with retailers that make shopping easy and convenient for me.  A recent trip inside the...
Brand Awareness vs. Conversion

Brand Awareness vs. Conversion

Reading Time: 3 minutes A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact...
5 Reasons to Keep Educating Consumers

5 Reasons to Keep Educating Consumers

Reading Time: 3 minutes With age comes wisdom. That is the proverbial saying, right? I’d like to believe it now that I am um… well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing...