Patrick Fleming Archives

Driving Pork Value Through Segmentation

by Patrick Fleming | Apr 26, 2022 | Marketing

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and retailers, pork offers an opportunity to drive additional sales and dollars at the meat case if we follow the example set by beef and chicken. There are...

It’s Time to Embrace the Realities of Modern Farming

by Patrick Fleming | Nov 2, 2021 | Transparency/Traceability

“Old McDonald had a farm. E-I-E-I-O.” – What are you picturing? If you’re like most, it’s probably a cow, a pig, a horse, two chickens and a cute dog running behind old Mr. McDonald. What probably makes you different than most Americans, though, is that you understand...

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