Marketing Articles

Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?

With each new generation, the population of the United States is becoming more racially and ethnically diverse. Estimates from the U.S. Census Bureau show that about 60% of Americans today identified as non-Hispanic White in 2019. By 2030, that number is expected to...

Carbon Footprint: The on-pack label you didn’t know you needed

Reading Time: 2 minutes

Reading Time: 2 minutes

Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day

"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To contribute. To give back. But there’s often a gap between “wanting” and “doing.” It’s sometimes hard to take that first step toward becoming a...

AMC 2021 Top Takeaways Video

Reading Time: < 1 minute

Reading Time: < 1 minute

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

May 9, 2022

As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...

Driving Pork Value Through Segmentation

Driving Pork Value Through Segmentation

Apr 26, 2022

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and...

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet

Apr 5, 2022

These days you can’t talk about meat without mentioning inflation — and many of those conversations center around...

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