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Marketing Articles

How to Combat Three Critical Threats to Your Meat Business in 2022

Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat processor, your biggest concern is NOT other meat producers. In fact, they could be your best allies in a shared struggle to combat the biggest threats...
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Midan Thought Leadership: 2021 Year in Review

Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and greatest meat consumer trends, shared learnings from our Multicultural Meat Consumers research in the June issue of The Shelby Report: As the U.S....
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How Video Creates the Authentic Storytelling Today’s Consumers Crave

Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is critical to future success. It is that big of a deal. (I’m so passionate about this topic that I find myself blogging about it often here on Meatingplace.)...
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Communicate the Value of Meat to Combat Rising Prices

For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other issues a pandemic and life in general bring. In July, Americans were split on their concern for the public health crisis and the economic crisis.1 We...
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Why 21 Is the New 7

Why 21 Is the New 7

Oct 3, 2022

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...

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