Marketing Articles

Midan Thought Leadership: 2021 Year in Review

Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and greatest meat consumer trends, shared learnings from our Multicultural Meat Consumers research in the June issue of The Shelby Report: As the U.S....

How Video Creates the Authentic Storytelling Today’s Consumers Crave

Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is critical to future success. It is that big of a deal. (I’m so passionate about this topic that I find myself blogging about it often here on Meatingplace.)...

Communicate the Value of Meat to Combat Rising Prices

For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other issues a pandemic and life in general bring. In July, Americans were split on their concern for the public health crisis and the economic crisis.1 We...

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel more comfortable traveling and gathering again. As virus waves and variants come and go throughout the country, many retailers find they’re still...