TCG agencies, Trozzolo and Midan, team up to win over PNW consumers for iconic dairy brand
KANSAS CITY, Mo. – Seattle-based Darigold, one of the nation’s largest dairy producers, has named Trozzolo Communications Group (TCG) its agency of record (AOR) for strategy, creative and media. The appointment follows a collaborative pitch between TCG subsidiaries, Midan Marketing and Trozzolo, bringing together Midan’s deep expertise in the animal protein category and Trozzolo’s growing focus in the consumer packaged goods space.
TCG will lead a comprehensive business and media strategy for Darigold’s current fiscal year, focusing on winning in the Pacific Northwest and deepening consumer connection with the iconic dairy brand.
“With some of the fastest growing products in the dairy category, we are at a strategic turning point in our business,” said Curtis Hansen, vice president of marketing at Darigold. “Trozzolo has the perfect combination of strategic thinkers paired with consumer-first media offerings to help get us a more integrated business approach.”
Founded in 1918, Darigold is owned by more than 200 family-owned dairy farms across Washington, Oregon, Idaho and Montana. The company processes approximately 10 billion pounds of milk annually, serving both retail consumers with products like “Fit” ultra-filtered milk and seasonal eggnog, and global B2B markets with high-quality milk powders and ingredients.
“Darigold is a staple of the Pacific Northwest with a rich heritage of quality and farmer-owned integrity,” said Angelo Trozzolo, CEO of Trozzolo Communications Group. “Our goal is to help consumers fall in love with the brand all over again.”
The agency partnership comes as Darigold continues to innovate, recently reintroducing a line of real-dairy, lactose-free coffee creamers, committing to greenhouse gas neutrality by 2050, and receiving approval from the Science Based Targets Initiative (SBTi) for its stewardship goals.
“This work with Darigold is an exciting expansion into the dairy space for us,” said Danette Amstein, President of Midan Marketing. “Midan is an expert in the animal protein space and we are excited to find new ways to grow Darigold’s business by drawing on that expertise.”
About Trozzolo Communications Group
Trozzolo Communications Group, founded in 1989, is an independent, family-owned holding company of marketing consultancy firms. TCG employs more than 100 associates across five agency brands: Trozzolo, Prairie Dog, Proventus Consulting, Punch PR and Midan Marketing. Headquartered in Kansas City, Mo., TCG also has an office in Milwaukee. The TCG has associates strategically positioned across the U.S. to meet clients where they do business. This includes associates in Charlotte, Chicago, Cleveland, St Louis, Orlando, Jacksonville, Nashville, Dallas and Southwest Virginia. Trozzolo offers a 360-degree approach to marketing with strategies across paid, earned, owned and shared channels. Our clients describe us as marketing experts who think like business consultants. Our priority is simple: to help our clients grow. For more information, visit trozzolo.com.
About Midan
Long recognized as the premier full-service agency for the meat and animal protein sectors, Midan Marketing delivers insight-driven strategies that now extend across the broader agriculture and food industries. Midan partners with brands from farm to table to drive growth and forge new paths. For more information, visit midan.com
About Darigold
Headquartered in Seattle, Darigold, Inc. is the marketing and processing subsidiary of Northwest Dairy Association (NDA), which is owned by more than 200 family-owned farms in Washington, Oregon, Idaho, and Montana. Darigold processes approximately 10 billion pounds of milk annually. The company produces a full line of dairy products for retail, foodservice, commodity, and specialty markets, and is one of the largest U.S. dairy producers. Darigold operates 11 production facilities throughout the Northwest, and a second office in the Boise, Idaho area. Darigold products are sold in some 30 countries worldwide. For more information, visit Darigold.com.