The social media platform that has taken the world by storm, TikTok, has been a big topic of conversation for marketing professionals everywhere. More and more, TikTok is becoming an integral part of marketing plans for the meat industry.
The app is known for being the catalyst to start social media trends that cross over to other popular platforms like Instagram, Twitter, Snapchat and Facebook. In fact, as a measure of its influence, TikTok’s platform and features are slowly being adopted by other powerhouse social media platforms like Snapchat Spotlight and Instagram Reels.
TikTok Basics
For those unfamiliar with it, TikTok is a social media platform launched in September 2016 that allows users to create and upload video content one minute or less in length. You can add custom sounds, music, filters and other features to your video, all from your smartphone. TikTok gives users the power to create content in any way desired – making it a great tool for the meat industry to not feel limited in sharing social content.
Pssst! Wondering how social media and the meat industry go hand-in-hand? Read what our team of social experts had to say about it here.
When considering TikTok for Midan’s clients, the first question is, “Does meat even have a place on TikTok?” The answer is a resounding yes — the platform offers diverse opportunities and creative tools for influencers and brands to showcase their content online. And based on the huge number of users, the biggest reason to consider TikTok is because that’s where today’s consumers are.
Influencers
Ok, great. So, you think you want to add TikTok to your social media marketing plan. Now what? There are multiple ways to communicate on TikTok: You can create your own content or you can use TikTok influencers. Conventional wisdom points to leveraging influencers. And the numbers back it up.
Data shows 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. (Source: MuseFind) Thirty-three percent of shoppers said influencers are trusted sources when making shopping decisions, while only 17% trusted friends and family for shopping recommendations. (Source: gen.video)
Brands are partnering with popular TikTokers to promote products in an authentic way that shows them actually using the products.
TikTok User Stats
- 800 million active users worldwide
- 41% of users ages 16-24 years old
- Users averaged 21.5 hours on TikTok a month, up 325% from last year
- 68% of TikTok users watch other creators’ content and 63% “like” it
#Hashtags
If you’re not familiar with hashtags, they’re a way to digitally organize content into different categories. This makes it easy to quickly find content on a particular topic, location, product, emotion, etc. Hashtags on TikTok work the same way as Instagram. With a public TikTok account, adding a hashtag for your video classifies it under that hashtag. Trending hashtags can be found on the Discover tab. Shorter, simplistic hashtags have proven to generate the most views. Hashtags like #agriculture, #beef, #farming and so many more are seeing billions of views on TikTok. It’s time to join the conversation.
TikTok Content Creators
We recommend chefs, caterers and foodie influencers who can represent the meat industry effectively on TikTok. These influencers know their personal brand and followers well, so they react to trends and create compelling, relevant content that generates engagement. Their audience is also already built-in with like-minded followers, so you don’t have to build your base from scratch. Influencers also bring new and creative ideas to showcase meat in ways that marketers may not have thought of.
Promoting your products is important, but what’s key is to be able to tap into the lifestyle of the influencers and serve up content that is the most authentic and relatable to their pre-existing audiences.
Here are a few examples of meat industry-related TikToks that show how you can incorporate foodservice, education, comedy and more into content: