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Sustainability Articles

Sustainability: pushing back on, through and forward in 2023

As I look back on 2022, I think about the things that have pushed me this year and things I pushed. Sustainability falls into both categories. As I look forward to 2023, I find myself contemplating what things are going to push the meat industry. Certainly inflation,...

Think Disruptively to Solve Sustainability

As a brand strategist, it’s my job to remain ahead of the curve, to keep an eye out for future trends that might have an impact on how we stay connected to the consumers of tomorrow. Since I work in the meat industry, I spend a lot of time thinking creatively about...

This is What Sustainability Looks Like

Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting. The day before the meeting, a group of attendees boarded a bus at dawn for a sustainable ag tour. I always jump at the chance to see agriculture in...

What Meat Consumers Say Versus What They Do

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...
Ad Nauseam

Ad Nauseam

Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General...