As a brand strategist, it’s my job to remain ahead of the curve, to keep an eye out for future trends that might have...
Sustainability Articles
This is What Sustainability Looks Like
Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting....
What Meat Consumers Say Versus What They Do
“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing...
Ad Nauseam
Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General...
Now’s the Time to Lead the Sustainability Conversation
Consumers need our help to eliminate confusion about sustainability Sustainability – it's a big word with a multitude...
Use Animal Welfare to Get Meat Consumers Engaged With Sustainability
As 2021 ends and we look toward the upcoming year, sustainability is one trend we feel certain will stick around. It...
Sustainability – Think Like a Politician to Get Consumers On Board
Sustainability. It is a complex term, but these days it has become a buzzword that gets tossed around in conversations...
Today’s Consumers Can’t Separate Animal Welfare From Sustainability
It seems most things are complicated these days, not least among them: Sustainability. While we assume the term...
Regenerative Agriculture — Meat Claim of the Future?
Mother Earth at a Critical Threshold For thousands of years, humankind has been dependent upon the Earth’s resources...
Sustainability: It Has Never Been Just a Buzzword for Ranchers
Farmers and ranchers are the original environmentalists. Most are hard core. Often, though, consumers don’t realize it...
Grassfed Beef Farmers: Leading the Way with Sustainability
One of the things I love about my job at Midan is the opportunity to attend meat industry events to network with...