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06.28.2020

How COVID-19 has upped the stakes for meat branding

Danette Amstein
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I have made only three trips to the grocery store since the pandemic hit in mid-March.

At first, I resorted to Instacart because two family members had potentially been exposed to COVID-19 and we were self-quarantining. When I started, Instacart through Publix was the only game in town for grocery delivery. Since then Aldi and BI-LO have joined in.

Continue reading the rest of Danette’s blog here…

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About the Author

Danette is a Managing Principal based in our Mooresville office. Together with Michael, she develops and carries out the strategic direction and vision for Midan. In addition, she works closely with our meat industry clients to outline effective strategies based on their business goals, and then oversees the execution of tactics to ensure those goals are not just met, but surpassed. Danette’s lifelong love for the meat industry started on her family’s farm in Kansas, deepened during her involvement with the National Cattlemen’s Beef Association and state beef organizations and continues today with her passionate work for our clients. A well-respected thought leader in the meat industry, she speaks at conferences, writes social content postings, and blogs for Meatingplace. Married to Todd, she is a proud parent of a son and daughter, is a diehard Kansas State Wildcats fan, loves chocolate and still drives a combine when she goes home to Kansas for the annual wheat harvest.
Danette Amstein