Is the meat industry playing David to alt-protein’s Goliath?

April 7, 2021

Is the meat industry playing David to alt-protein’s Goliath?

by  

Danette Amstein - Managing Principal


Reading Time: < 1 minute

I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in the consumer’s mind, they declare victory.

Continue reading the rest of Danette’s blog here…

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