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Meat Consumer Shifts Creating Prime Opportunities

The pandemic has made an indelible imprint on American behavior: We don’t socialize the same way, we don’t work the same way, we don’t shop the same way. And we definitely haven’t been consuming meat like we did before COVID-19. As Anne-Marie Roerink has been reporting regularly in Meatingplace, meat sales have escalated. I am often asked if these pandemic trends are permanent or if consumers will revert to their old habits once we get the “all clear” sign. To answer this, it helps to understand where shifts might have taken place among meat eating groups during the pandemic.

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