Mainstream media outlets swallowed up the subjective content of the recently published Chain Reaction III study, evoking fear and panic among consumers. The report wants consumers and investors to pressure the top 25 fast food and fast casual restaurants to move to meat offerings from livestock raised without the use of antibiotics. It cites consumption of meat from animals that may have been given antibiotics as a leading cause of antibiotic resistance. The report also calls for more government action and pressure from investors to remove such animals from their supply specifications.
At Midan Marketing, we strive to examine the news with both the meat industry and consumer in mind—here’s how you can be a cattle-lyst for the conversation.
While NAE meat continues to grow, it is still a niche in meat production. There is no way the top 25 chains, who are being pressured to move to NAE, can do so and still offer meat on their menus.
So what can you expect from this cattle-lyst? An understanding that your meat is 100% safe.