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Why Digital Advertising Needs Human Connection
Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty has become more and more aligned with retailers that make shopping easy and convenient for me. A recent trip inside the actual store I am most often...
Community Management and Social Listening
Community Management and Social Listening: Protecting Your Brand Identity and Reputation Every day it seems something is changing within the digital landscape. The recent announcement by Mark Zuckerberg to cease fact-checking on Facebook and Instagram has raised...
Brand Awareness vs. Conversion
A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact on your bottom line. ...
2025 Top Trends to Watch
In some ways, it’s getting harder to predict the future. The world is changing so fast that by the time we ask the question, “What’s next?” the answer already arrived - yesterday. Lots of elements are at play as we look ahead to the new year: The U.S. is about to...
20 Years of Midan
Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve, right? In human years, “20” is still early days; the runway feels very long. But in business, making it 20 years is a MILESTONE, especially for a small...