Why Your Corporate Website is the Ultimate Virtual Showroom
Reading Time: 3 minutes As a web developer, I’m often asked why companies even need a website. When I hear, “Why should I invest marketing dollars into developing and maintaining a website when so many other methods are available?” Ouch! That gets me right in...
Learning From the Olympics: Lessons for the Meat Industry
Reading Time: 3 minutes I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the...
Tech-Savvy Carnivores: How Technology is Shaping Meat Consumers’ Habits
Reading Time: 3 minutes From the morning alarm chime on a cell phone to a reminder in the evening that it is time to wind down for bed, technology is engrained in our days from start to finish. Consumers are using cell phones, tablets and laptops to track their...
2024 Midyear Trends Update
Reading Time: 3 minutes Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an...
More Video Stories Equals More Success
Reading Time: 4 minutes I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If you don’t show up and tell your story, then your opposition, enemy or competitor will do it for you.” It honestly made a...
Seize the Spotlight: Media Training is Mandatory for Modern Agribusiness
Reading Time: 4 minutes Long gone are the days of catching up on the news with a morning paper over coffee or waiting for a scheduled broadcast. The news cycle has evolved to be neverending. A story can break and go viral in minutes, testing your organization’s...
The Sustainability Conversation
Reading Time: 3 minutes How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it...
Today’s Sustainably Minded Meat Consumers
Reading Time: 4 minutes We see sustainability and climate change mentioned frequently in the news and hear about it in social circles more than ever. Corporate and personal commitments to sustainability are no longer considered to be taking a step above, but rather...
The Power of Brand Strategy
Reading Time: 3 minutes Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you? Well, that’s where brand strategy comes in. Creating a path to market is a step-by-step journey. The formula for winning lies...
Takeaways From CattleCon 2024
Reading Time: 4 minutes Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my passion and my personal “why,” few things make me happier than arriving at a conference filled with cowboy hats, jeans and boots –...
AMC 2024 Top 10 Takeaways
Reading Time: 6 minutes The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to celebrate all things meat. Educational sessions focused on what’s next in technology, sustainability and consumer trends, while...
Gen Z Consumers: Shaping the Future of Meat
Reading Time: 3 minutes Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation to be raised completely in the digital era, have been exposed to heightened climate awareness and experienced a global...
Top 3 Takeaways From IPPE 2024
Reading Time: 3 minutes Steve Hixon and Maggie O’Quinn at IPPE 2024 This year’s International Production and Processing Expo (IPPE) delivered an experience focused on global technology, innovation, and environmentally friendly products and solutions. Along with...