Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments
Reading Time: 3 minutes Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s meat consumers. One way to get to know the five new segments is to understand how they each feel about three of the top...
2024 Top Trends To Watch
Reading Time: 10 minutes Over the last several years, words like “unprecedented” have lost their meaning. After a global pandemic and the economic challenges that followed, American consumers are still dealing with the rising cost of goods while now also worrying...
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
Reading Time: 5 minutes In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers....
4 Things Marketers Can Learn From Crop Harvesting
Reading Time: 3 minutes Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the...
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
Reading Time: 3 minutes I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One...
Tomorrow’s Meat Industry: Generation Z
Reading Time: 3 minutes Every company has an interest in being future-focused – thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z...
Learnings From the World Meat Congress 2023
Reading Time: 2 minutes Last week, our Principal Michael Uetz had the opportunity to share Midan’s research into today’s meat consumer with a global audience. Presenting at the World Meat Congress in Maastricht, Netherlands, Michael introduced conference attendees to...
Margins, Market Share and the Value of Branding
Reading Time: 2 minutes As the U.S. beef cattle herd continues to rebuild, consumers will continue to see high prices and packers will continue to battle low margins. Weather conditions and low cattle supplies are pushing live cattle prices higher, putting the squeeze...
Growing Demand for Sustainability: How the Industry Is Responding
Reading Time: 3 minutes Conversation about sustainability has been growing for several years among both consumers and investors. Today, there is significant media and societal outcry toward industrial agriculture, the current food system and the impact raising cattle...
Trends to Reignite the Foodservice Experience
Reading Time: 3 minutes I spent the first years of my career selling premium beef around the globe. This left a permanent soft spot in my heart for fine dining establishments and steakhouses. The past few years have been tough for the entire foodservice industry, but...
Top Takeaways: Successful Omnichannel Campaigns Webinar
Reading Time: 3 minutes Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the...
Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Reading Time: 2 minutes Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can lead to big payoffs. The goal of omnichannel marketing is to provide customers with a consistent and seamless experience with...
Curate Your Meat Case Using Five New Meat Consumer Segments
Reading Time: 4 minutes The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have altered consumers’ habits and behaviors in all aspects of their life, including grocery shopping. Now it’s time to get to know...