Reflecting on Meat’s Role
Reading Time: 3 minutes Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This paper, along with the series of secondary papers quoted throughout, is the culmination of the work done during the...
Promoting American Branding During Turbulent Times
Reading Time: 3 minutes The hyperfragmentation of American culture isn’t novel. The political and cultural division in the country is visible any time I open social media apps or turn on the news. I’m not here to talk about that – but I do think it’s worth taking a...
Leveraging Social Media for Business Success
Reading Time: 3 minutes Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat...
2023 Mid-Year Trends Update
Reading Time: 3 minutes Half of 2023 is in the rearview mirror. As I consider what the next six months will bring, I can’t help but rewind to the beginning of this year and revisit our 2023 Top Trends to Watch report. The Midan Team identified 10 trends that we...
Explore the 4 Topics That Had Everyone Talking at AMC 2023
Reading Time: 3 minutes Earlier this year, I had the privilege of meeting in person once again with individuals from all parts of the meat industry during the 2023 Annual Meat Conference. In the three years since the last conference, our world has been completely...
Transforming the Restaurant Experience: Top 3 NRA 2023 Takeaways
Reading Time: 3 minutes The Midan team was on the scene at the 2023 National Restaurant Association (NRA) Show to catch up on foodservice trends and see some old and new faces. With over 800 first-time exhibitors, more than double last year’s first-time attendees,1...
The Power of Consumer Segmentation
Reading Time: 3 minutes Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to me a lot, especially during live sporting events. The reason I don’t get it is that I am not the target for what is being...
3 Ways To Help Consumers Spice Things Up This Grilling Season
Reading Time: 3 minutes It’s the end of May, which means grilling season is officially here! Consumers have always loved firing up the grill during the summer, whether it’s ribeyes for two or a backyard barbecue with the neighbors. As consumers continue to evolve,...
5 Learnings From the AMC Social Influencer Panel
Reading Time: 3 minutes In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can use influencer marketing to create loyalty and drive sales. The panel included Jess Pryles, meat influencer and owner of...
4 Takeaways From USRSB General Assembly
Reading Time: 3 minutes In recent years, the meat industry’s sustainability conversation has evolved from “what do we do about sustainability” to “how do we measure and report our sustainability progress.” As we move into this next phase of our sustainability journey,...
Tough Economic Times Impact Supply Chain – From Labor to the Consumer
Reading Time: 3 minutes In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual Meat Conference. Data and insights were shared from all sides of our industry – from using influencer marketing effectively to...
3 Things the Plant-Based Meat Brands Got Right
Reading Time: 3 minutes What Went Right – and What Went Wrong – With Plant-Based Meat Alternatives Plant-based meat alternatives captured the attention of meat consumers, the media and, well, me. I’ve been carefully watching these brands infiltrate the meat case for...
Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?
Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as consumers continue to navigate economic pressures, health and sustainability concerns, the meat industry and retailers will need to collaborate to...