How To Avoid Roadblocks in the Creative Process
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve...
New Research: How Claims are Driving Beef Purchases
How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant menus as brands seek to differentiate and win sales. But which attributes have the most impact on consumer behavior and how can marketers capitalize...
Keeping Meat on the Plate During Inflation
With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall. It’s no surprise that 96% of consumers – almost double numbers from last fall – are leery of skyrocketing grocery prices,1 an ominous weekly...
Stability, Value Messaging Ease Consumer Worries During High Inflation
Inflation — a topic none of us are excited about, yet all of us are keenly aware of. The June inflation numbers, released by the U.S. Bureau of Labor Statistics in July, showed that overall inflation is up 9.1% year-over-year with even higher percentages appearing...
Put Emotion at the Center of Video Marketing
Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal relationships but also when we’re being communicated to by brands. While advertisers have desperately been avoiding “direct sell” ads for some time...
How Marketing Can Help You Weather Tough Economic Times
Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And now worries about a recession on the horizon. Unfortunately, we have been here before. But many of us were too young to understand previous economic...
Convenience is King to Today’s Meat Consumers
Fall is once again right around the corner, bringing with it school, homework and extracurriculars that push the average consumer’s schedule into overdrive. On top of that, inflation is at an all-time high, adding one more layer of stress to the weekly grocery trip....
This is What Sustainability Looks Like
Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting. The day before the meeting, a group of attendees boarded a bus at dawn for a sustainable ag tour. I always jump at the chance to see agriculture in...
Observations From the National Restaurant Association Show 2022: Experiential + Ease
After a two-year hiatus courtesy of the COVID-19 pandemic, the long-awaited National Restaurant Association Show was back in action last week! As an absolute delight to the senses, this year’s much anticipated show did not disappoint. The electric vibe, culinary...
How to Capitalize on Burger Trends
Summer grilling season is joyously upon us and what better way to kick it off than by celebrating the ultimate grilling go-to: the beef burger! A burger tastes great, goes easy on the wallet and never gets tiresome – its flavor, versatility and accessibility simply...
The Future of Foodservice: It’s In The Experience
Throughout the pandemic, a question that has lingered in my mind is what foodservice will look like on the other side of all this. We’ve seen so many amazing restaurateurs make changes to their business models to stay afloat and – unfortunately – I don’t think those...
Meatless Diet a Privilege Only Some Can Afford
For the past few years, there has been significant conversation about plant-based diets potentially becoming the standard around the world and this intensified in advance of last year’s UN Food Systems Summit. Leading up to the summit, the EAT-Lancet diet, one which...
What Meat Consumers Say Versus What They Do
“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...