“It is an honor to be recognized by The Shelby Report for their 18th annual Women of Influence program,” said Wasser. “I am humbled to be included in the company of such accomplished, dedicated women who are all passionate about the food industry, and I am grateful for the opportunity to work alongside such a talented team at Midan.”
Wasser has been leading the customer insights team at Midan since September of 2021, but has been moving the meat industry forward for years. Prior to joining Midan, Wasser served in a variety of roles, including senior executive director of product research and education at the National Cattlemen’s Beef Association (NCBA) where she worked for 16 years. At the NCBA, she initiated and strategically executed the Beef. It’s What’s For Dinner. e-commerce marketing campaign. She also led the beef industry’s product quality research program to improve beef eating quality and served as the technical product expert, responsible for knowledge on all aspects of beef cuts, fabrication, culinary execution, etc.
In her role at Midan, Wasser leads strategy and insights direction, and facilitates high level internal stakeholder collaboration as well as relationships with external clients and vendors. She has helped build a robust market research program, completing recent consumer studies such as beef and pork attributes. Wasser is particularly proud of her involvement in Midan’s one-of-a-kind consumer research, that can inform both clients and the meat industry as a whole on consumer behaviors.
“We are thrilled that Bridget has been recognized with the Women of Influence award,” said Danette Amstein, co-founder and principal of Midan Marketing. “Her leadership and expertise have helped us deliver exceptional results for our clients while having a positive impact on the meat industry.”
The Women of Influence award recognizes women in the food industry who have made significant contributions to their companies and communities. Wasser has been instrumental in leading Midan’s efforts to help meat companies better understand and connect with their customers.
Wasser’s award will be acknowledged in the “Women of Influence in the Food Industry” section of the May 2023 editions of The Shelby-Griffin Report.
For more information, contact:
Lauren Neuman, public relations manager at Midan
L.Neuman@midan.com
About Midan Marketing
Midan Marketing brings together meat industry insider knowledge with seasoned marketing communications agency experience. Servicing clients around the globe from offices in Chicago and Mooresville, N.C., the Midan team works closely with all aspects of the meat industry to provide marketing, advertising, communications and consumer research to ensure meat is consumers’ protein of choice. As a designated Great Place to Work business, Midan Marketing is a collaborative team that recognizes hard work, embraces inclusion, nurtures community and is committed to personal and professional integrity.