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Midan’s Michael Uetz to Discuss Evolving Meat Consumer at World Ag Expo

Uetz to provide valuable takeaways for meat industry professionals looking to understand changing consumer habits
CHICAGO – (Jan. 30, 2023) – Michael Uetz, Midan Marketing managing principal and co-founder, is set to discuss consumers’ perceptions of meat production and how the meat industry can increase demand during the 2023 World Ag Expo, set for Feb. 14-16, in Tulare, California.

Uetz’s workshop, “Today’s Protein Consumer: Shifting Trends, Changing Expectations,” is set for 1 p.m. on Feb. 14, The workshop will share insight’s from Midan’s recently released proprietary research on sustainability, beef and pork quality attributes, as well as cover takeaways regarding the ever-evolving consumer demands of meat shoppers.

“The agriculture industry must keep up with the ever-changing consumer,” Uetz said. “Consumers have preferences for innovation, health and wellness, and sustainability, but many are feeling economic pressures that are impacting their wallets. They’re making choices, and the agriculture industry must pay attention.”

In addition to being a long-time thought leader in the meat marketing space, Uetz brings firsthand agriculture industry experience to his award-winning agency. Uetz grew up on his family’s cattle ranch in North Dakota and worked for the National Cattlemen’s Beef Association before co-founding Midan with Danette Amstein in 2004. Midan is the first agency of its kind to provide strategic marketing, research and creative services exclusively for the meat industry.

“At Midan, we strive to be champions for the value of meat,” Uetz said. “We regularly check in with consumers to understand their ever-changing relationship with meat, and our research insights guide our marketing strategies. It’s my goal that each workshop attendee leaves with insights and practical takeaways to shape their own careers.”

For more information, contact:
Lauren Neuman, public relations manager at Midan

About Midan Marketing 
Award-winning Midan Marketing brings together meat industry insider knowledge with seasoned marketing communications agency experience. Servicing clients around the globe from offices in Chicago and Mooresville, N.C., the Midan team works closely with all aspects of the meat industry to provide marketing, advertising, communications and consumer research to ensure meat is consumers’ protein of choice. As a designated Great Place to Work business, Midan Marketing is a collaborative team that recognizes hard work, embraces inclusion, nurtures community and is committed to personal and professional integrity. For more information visit Midan.com.

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