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12.17.2020

The vultures are circling: Address negative perceptions of the meat industry now

Shock. Fear. Panic. Frustration. These emotions have been coursing through Americans since mid-March and have been especially acute for those of us in the meat business. I know I experienced the first two, then was too busy supporting crisis communication to ever have time for panic. But frustration? Yeah, I am there as I suspect many of you are, too. We are all wondering when this pandemic is going to end and what our world will look like when it does.

Continue reading the rest of Danette’s blog here…

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