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BUBBA burger ®

Promoting the Qualities of a Leading Brand

A backyard family barbecue with BUBBA burgers

BUBBA burger®

Giving Customers a Taste of Quality Time in No Time

Brand Strategy • Research + Insights •  Creative Solutions • Public Relations • Media
• Digital + Social • Video + Photography Services • Data + Analytics

As the frozen burger market and shoppers both continued to feel the squeeze of sky-high inflation, BUBBA burger® asked Midan to develop an integrated B2C campaign to build awareness, loyalty and sales for their core beef burger product portfolio in select markets and grocery stores.

Brand Strategy • Research + Insights •  Creative Solutions • Public Relations • Media • Digital + Social • Video + Photography Services • Data + Analytics
A group of people eating outside on a patio celebrating

Midan centered the brand’s strategy on time-strapped moms looking to provide their busy families with quick, convenient, high-quality meals.

Midan centered the brand’s strategy on time-strapped, working moms looking to provide their busy families with quick, convenient, high-quality meals.

To increase awareness, consideration and sales, we created an omnichannel campaign that included display, CTV (connected TV) and Google ads, social media, custom media platform placements and public relations focused on the quality and convenience that make BUBBA burger® a go-to for today’s busy families.

The campaign was anchored by lively 30-, 15- and 8-second videos showing families making and enjoying BUBBA burgers together. To maximize the budget and efficiency, Midan and our video division, Parable Pictures, captured photography and video for digital ads, CTV and social media simultaneously throughout production.

BUBBA burger social media ads
Our Creative Services and Social Media teams joined forces to extend the brand’s social media presence with a series of innovative, animated 3D social media ads that incorporated key elements from the Quality Time in No Time campaign.

Midan produced and executed three versions of the BUBBA burger® Quality Time in No Time campaign: one focused on quality, another on convenience and a third featuring grilling-themed retargeting ads leading up to the Fourth of July. Overall, the campaign generated 18.6M impressions, received 82.8K clicks and reached more than 10 million people with an average of $9.48 CPM.

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