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Marketing Articles

Four Key Drivers That Will Keep Meat Consumers Coming Back

The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on their mind when making meat purchase decisions – sustainability initiatives, product convenience, food safety, animal welfare, the use of antibiotics...
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AMC 2021 Top 10 Insights

The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a year of incredible upheaval wrought by the COVID-19 pandemic, recognize the resilience of stake holders across the meat channel and share hard-won...
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Is Your Meat Case Stocked With Claims Your Customers Are Looking For?

The COVID-19 pandemic has put health in the spotlight. During the tumultuous year that was 2020, personal health and the health and well-being of others was repeatedly a concern of consumers.1 When it comes to the meat case, consumers often equate “health” to natural,...
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Consumer Insights Are The Key To Retail Success

Data – it’s at the heart of every business decision. Should you run the same St. Patrick’s Day corned beef promotion as last year? What meat cuts do your shoppers usually gravitate toward in the early spring? Is there a new opportunity to cross promote fresh produce...
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