Marketing Articles

Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day

"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To contribute. To give back. But there’s often a gap between “wanting” and “doing.” It’s sometimes hard to take that first step toward becoming a...

AMC 2021 Top Takeaways Video

Reading Time: < 1 minute

Reading Time: < 1 minute

Four Key Drivers That Will Keep Meat Consumers Coming Back

The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on their mind when making meat purchase decisions – sustainability initiatives, product convenience, food safety, animal welfare, the use of antibiotics...

AMC 2021 Top 10 Insights

The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a year of incredible upheaval wrought by the COVID-19 pandemic, recognize the resilience of stake holders across the meat channel and share hard-won...

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

May 9, 2022

As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...

Driving Pork Value Through Segmentation

Driving Pork Value Through Segmentation

Apr 26, 2022

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and...

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet

Apr 5, 2022

These days you can’t talk about meat without mentioning inflation — and many of those conversations center around...

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