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Sustainability Articles

This is What Sustainability Looks Like

Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting. The day before the meeting, a group of attendees boarded a bus at dawn for a sustainable ag tour. I always jump at the chance to see agriculture in...
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What Meat Consumers Say Versus What They Do

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...
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Ad Nauseam

Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General Assembly meeting. This conference is a true roundtable, bringing together the entire beef supply chain for frank conversations about how to improve upon...
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Now’s the Time to Lead the Sustainability Conversation

Consumers need our help to eliminate confusion about sustainability Sustainability – it's a big word with a multitude of meanings. We’ve been hearing about this topic for years as major companies have begun developing and implementing sustainability goals and...
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