I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the world’s best congregate in one place. My anxiety runs high for U.S. swimmers racing in the pool and I hold my breath for the gymnasts flying during their routines. I even end up Googling the sports I know nothing about, like judo and fencing. I’m all in on ALL the sports.
But it’s not just me; the Olympics captivate the world with displays of athletic prowess, teamwork and relentless determination. The real beauty of the Olympics is that the core principles that drive Olympic success offer invaluable insights beyond sports. So, for this blog post, I thought I would take the opportunity to draw parallels between what it takes to be an Olympic athlete and the operational strategies of branded meat companies and meat processors.
Vision: Setting the North Star
No one accidentally finds themselves at the Olympics. They see themselves there years before it is a reality. Like Olympians, every organization needs a crystal-clear vision of what they want to achieve — the end goal — long before they get there. By setting a “north star,” meat companies can align their strategies and operations toward achieving their goal, just as athletes align their training toward Olympic success.
A Plan: Mapping a Path to Success
Vision alone is not enough; it must be supported by a detailed plan. Our Olympic athletes followed rigorous training schedules, nutritional plans and performance strategies to hit peak performance in Paris. Meat companies can emulate this by developing comprehensive business plans that cover every aspect of their operations, including supply chain management, production processes and strategies for marketing and customer engagement. A well-thought-out plan provides the road map to turn vision into reality, ensuring that every step is purposeful and aligned with the end goal.
Grit and Determination: Overcoming Challenges
Olympic athletes are renowned for their grit and determination. They push through physical pain, mental fatigue and setbacks to achieve their dreams. Simone Biles immediately comes to mind, both for her withdrawal from the 2021 games to prioritize her mental health and her perseverance during this year’s Women’s Artistic Gymnastics Qualifiers despite a calf injury, ultimately adding Team and All-Around Gold medals and two other medals to her accomplishments.
The meat industry, too, faces numerous challenges. Right now supply constraints and inflation are driving up beef prices, skilled labor continues to be hard to find and we constantly face regulatory changes. Companies that demonstrate resilience and a willingness to adapt are the ones that thrive. This could mean investing in new technologies to enhance production efficiency or diversifying product lines to meet changing consumer preferences. Just as athletes stay focused and motivated despite obstacles, meat companies must foster a culture of perseverance and adaptability to navigate today’s industry-wide challenges.
Collaboration: Playing Well With Others
Olympic team events like basketball showcase the importance of collaboration. Not only have we gotten to watch basketball greats LeBron James, Steph Curry and Kevin Durant all on the same team, during their first game they showed the power of setting egos and individual goals aside for the sake of THE goal.
In the meat industry, collaboration can take many forms. This might include partnerships with farmers or alliances with other food companies. For example, a partnership with another food company can lead to innovative product offerings. The ability to play well with others can be a significant competitive advantage in our dynamic industry.
Seize the Moment: Capitalizing on Opportunities
Olympic athletes’ extensive training prepares them to seize the moment, to perform their best when it matters the most. If you haven’t seen Stephen Nedoroscik’s medal-grabbing performance on the pommel horse for the U.S. Men’s Gymnastics Team, you should. Sometimes you get only one shot, and he absolutely seized the moment!
The meat industry, too, must be vigilant and ready to capitalize on emerging opportunities. This could be a new market trend, a technological advancement or a sudden surge in demand. By staying agile and responsive to market trends, companies can position themselves at the forefront of the industry. Just as athletes peak at the right moment to achieve their goals, meat companies must be prepared to act swiftly and decisively to seize new opportunities.
The journey of an Olympic athlete is a testament to the power of vision, meticulous planning, unwavering determination, effective collaboration and the ability to seize the moment. These same principles can guide the meat industry toward sustained growth and success. Just as the Olympics inspire us with stories of human potential, the meat industry can draw inspiration from these lessons to elevate performance and achieve remarkable success.
