PROFILE RESEARCH
REPORTS

UNDERSTAND MEAT CONSUMERS’ EVOLVING NEEDS BETTER WITH FIVE NEW PROFILE RESEARCH REPORTS

The meat industry is changing almost as fast as consumers’ attitudes toward meat itself. As a leading expert on meat consumers, Midan Marketing analyzes the latest trends driving the industry, including grass-fed beef, flexitarians and plant-based meats. In 2019, we released Meat Consumer Segmentation 2.0 — the second edition of our groundbreaking study designed to better understand meat eaters and emerging trends. From this research, we’ve developed five additional in-depth profile research reports. These reports are vital to help you target these specific consumers, understand their evolving needs and use their insights to stay well ahead of the competition.

  • GET TO KNOW
    GRASS-FED BEEF EATERS

    Grass-fed Beef Eaters Research Report

    Grass-fed beef eaters primarily consume meat and poultry in most of their meals. They purchase grass-fed beef for its quality, taste, animal welfare and personal health. Less than one-fifth of meat eaters purchase grass-fed beef regularly.

    Purchase Price: $1,200

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  • FIND OUT WHAT MAKES
    FLEXITARIANS TICK

    Flexitarians Research Report

    Flexitarians represent about one-fifth of meat eaters.  They are actively choosing to replace meat and poultry with vegetable/plant-based proteins.

    Purchase Price: $1,200

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  • UNDERSTAND WHAT
    APPEALS TO PLANT-BASED
    MEAT ALTERNATIVE EATERS

    Plant-based Meat Eaters Research Report

    Although meat and poultry are the primary dish for most meals, plant-based meat eaters disproportionately opt for vegetable/plant proteins and seafood. About half of meat eaters claim to be aware of plant-based protein, but their definitions vary widely.

    Purchase Price: $1,200

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  • GET INSIDE THE MINDSET OF GEN Zs

    Available Summer 2019

    Request notification when this report is available

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  • DISCOVER WHAT REALLY MATTERS TO MILLENNIALS

    Available Summer 2019

    Request notification when this report is available

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