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Keep Marketing During Tough Times
Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating...
2025 Midyear Trends
2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political leadership transitions, evolving weather patterns, and continued technological advancements – particularly in AI. Looking back at Midan’s 2025 Top Trends...
Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event
Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe convene in Chicago for the National Restaurant Association (NRA) Show. With great anticipation, they come to network, promote, buy, sell, and learn...
Health & Sustainability Messaging Research: How to Talk So Consumers Will Listen
Understanding the why behind the buy is key to crafting messaging that drives trial and purchase. We’ve been digging into what motivates consumers — in January 2025, we conducted a survey evaluating messaging around topics in health, sustainability, regenerative...
Premium Meat Sales Thrive Even With Tight Budgets
Consumers might be tightening their grocery budgets, but there's one trend bucking this cautious approach: affordable indulgence. Meat industry professionals, particularly packers and processors, need to tune into this trend, as premium brands are experiencing...