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The Protein Halo:  Why It Matters More than Ever at 50

The Protein Halo: Why It Matters More than Ever at 50

I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means more than the harsh reality check of getting my AARP card in the mail (which arrived promptly 1 day after my birthday!) Age 50 means more than the joy I...

Keep Marketing During Tough Times

Keep Marketing During Tough Times

Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating...

2025 Midyear Trends

2025 Midyear Trends

2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political leadership transitions, evolving weather patterns, and continued technological advancements – particularly in AI.  Looking back at Midan’s 2025 Top Trends...