Midan Thought Leadership: 2021 Year in Review
Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and greatest meat consumer trends, shared learnings from our Multicultural Meat Consumers research in the June issue of The Shelby Report: As the U.S....
How Video Creates the Authentic Storytelling Today’s Consumers Crave
Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is critical to future success. It is that big of a deal. (I’m so passionate about this topic that I find myself blogging about it often here on Meatingplace.)...
Communicate the Value of Meat to Combat Rising Prices
For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other issues a pandemic and life in general bring. In July, Americans were split on their concern for the public health crisis and the economic crisis.1 We...
It’s Time to Embrace the Realities of Modern Farming
“Old McDonald had a farm. E-I-E-I-O.” – What are you picturing? If you’re like most, it’s probably a cow, a pig, a horse, two chickens and a cute dog running behind old Mr. McDonald. What probably makes you different than most Americans, though, is that you understand...
Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings
This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel more comfortable traveling and gathering again. As virus waves and variants come and go throughout the country, many retailers find they’re still...Sustainability – Think Like a Politician to Get Consumers On Board
Sustainability. It is a complex term, but these days it has become a buzzword that gets tossed around in conversations with friends and family and hyped by the media. There are conflicting definitions, outdated stats and plenty of misinformation being shared. It’s not...
Today’s Consumers Can’t Separate Animal Welfare From Sustainability
It seems most things are complicated these days, not least among them: Sustainability. While we assume the term “sustainability” is now synonymous with “the environment,” we need to take a step back. It turns out the key to unlock the credibility of the...Regenerative Agriculture — Meat Claim of the Future?
Mother Earth at a Critical Threshold For thousands of years, humankind has been dependent upon the Earth’s resources for food, safety and survival. Over the last hundred years or so, the Earth’s population has grown significantly and along with it, consumer...
Three Meat Snacks That Are Making a Comeback
3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create intricate shapes for their pieces. Chocolate, of course, is softened when heated and then hardens at room temperature. This makes it easy to heat...Future of Foodservice: 3D Printed Food
For a few years, I’ve had a zany theory about the future of food – particularly foodservice. Sharing it typically yields either a look of confusion or curiosity. My background is in food science and my job at Midan Marketing is all about consumer and industry insights...Learn How Alternative Meats Are Transforming The Meat Case
The meat case today looks different than it did just a few years ago. Branded meat, plant-based meat alternatives, claims, nutrition callouts, new packaging types – today’s meat case is in the process of a total transformation. New technologies, including cell-based...If You’re Not Targeting Clean Eaters, You’re Missing Out
Does it seem like everywhere you turn, there is another so-called health guru promoting the latest and greatest diet trend? While some of these fads come and go, others have staying power. With health and well-being at center stage for consumers as we collectively...
Traceability and Transparency – Table Stakes for Tomorrow’s Consumers
When it comes to trends at the meat case and what topics consumers are talking about, there’s an influencer I’m starting to recognize – Walmart®. They weren’t the first corporation to commit to becoming greener and they don’t have the loftiest sustainability goals but...