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03.21.2022

Top Takeaways from The Power of Meat 2022

Midan Marketing
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Now in its 17th year, the annual Power of Meat* study tracks how today’s shoppers purchase meat and has become a valuable industry benchmark. Anne-Marie Roerink shared the highly anticipated Power of Meat 2022 findings in an FMI-hosted webinar on March 8, covering everything from how inflation is impacting meat buying to how consumer values are evolving. The Midan Customer Insights Team was on hand to listen, learn and distill the data into relevant, actionable learnings for the industry. They share their top insights in the video below.
*Anne-Marie Roerink, Principal, 210 Analytics LLC, The Power of Meat 2022, Report sponsored by Sealed Air Food Care Division/Cryovac®️ and Published by Food Marketing Institute Foundation for Meat & Poultry Research & Education
1 Midan Marketing, Meat Consumer Segmentation 2.0, June 2019
2 Midan Marketing, Meat Consumer Tracking Survey, March 2022
3 Anne-Marie Roerink, Principal, 210 Analytics LLC, The Power of Meat 2022, Report sponsored by Sealed Air Food Care Division/Cryovac® and Published by FMI and the Foundation for Meat & Poultry Research & Education
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