March 27, 2019
Understanding meat eaters’ key drivers to purchase
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As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when the consumer is the headliner at an industry conference. This was the case at the 2019 Annual Meat Conference held in Dallas earlier this month.
Nowhere was the consumer more the star of the show than the Power of Meat (POM) presentation. This 14th edition of the research, executed and delivered by Anne-Marie Roerink of 210 Analytics, included extensive data on how today’s meat consumers eat, shop and live. Anne-Marie identified three key drivers that we all need to be aware of because of their significance to today’s consumers: extreme value, extreme convenience and extreme experience.
Continue reading the rest of Michael’s blog here…