Telling the Evolving Story of a Top-Tier Beef & Pork Brand

Elevating the Conversation With Chairman’s Reserve Meats
Brand Strategy • Research + Insights • Creative Solutions • Media • Digital + Social • Data + Analytics
Brand Strategy • Research + Insights • Creative Solutions • Media • Digital + Social • Data + Analytics
We celebrated the 20th anniversary of Chairman’s Reserve Meats returning to its roots and “the legend of the Chairman,” who demanded nothing less than the finest cuts for himself.

We celebrated the 20th anniversary of Chairman’s Reserve Meats returning to its roots and “the legend of the Chairman,” who demanded nothing less than the finest cuts for himself.
The Chairman’s Reserve Meats brand exceeds expectations of what a high-end beef and pork can be. We began with one simple idea — create B2B communications that feel more human to human, like starting a great conversation that evolves over time.


Midan created a high-end look for this high-end brand, giving the existing Chairman’s Reserve Meats a fresh logo, typeface and color palette.

Midan created a high-end look for this high-end brand, giving the existing Chairman’s Reserve Meats a fresh logo, typeface and color palette.
Choice is at the root of Chairman’s Reserve Meats. We drove that message home across multiple touchpoints, including an award-winning video.

Choice is at the root of Chairman’s Reserve Meats. We drove that message home across multiple touchpoints, including an award-winning video.


From Tokyo steakhouses to supermarkets in Seoul, Midan helped Chairman’s Reserve Meats expand into the Far East with marketing support across Japan and South Korea.

From Tokyo steakhouses to supermarkets in Seoul, Midan helped Chairman’s Reserve Meats expand into the Far East with marketing support across Japan and South Korea.