Midan Logo - blue
Chairman’s Reserve® Meats
Encouraging Consumers to
“Unleash Their
Chefspiration”
A man in a kitchen preparing a dish
Chairman’s Reserve Meats
Inspiring Confident Cooks to Embrace a Top Tier Brand
Brand Strategy • Creative Solutions • Digital + Social • Media
• Video + Photography • Data + Analytics
When the Chairman’s Reserve Meats brand team wanted to raise awareness of how their high-quality beef and pork can inspire greater creativity in the kitchen, Midan created a campaign that encouraged food-loving consumers to channel their inner chef, be brave when cooking new dishes and take their meals to the next level.

Brand Strategy • Creative Solutions • Digital + Social • Media • Video + Photography • Data + Analytics

A group of people eating outside on a patio celebrating
Midan’s brand strategy targeted consumers who seek out high-quality products: Influential foodies who find inspiration from celebrity chefs and enjoy sampling new restaurants and exploring unique flavors in their own cooking.

Midan’s brand strategy targeted consumers who seek out high-quality products: Influential foodies who find inspiration from celebrity chefs and enjoy sampling new restaurants and exploring unique flavors in their own cooking.

A video production story board sheet of papers
The brand’s first major consumer-facing video, “The Judge,” poked fun at TV cooking competitions to show how consumers can become the master chef in their kitchen with Chairman’s Reserve Meats. Midan’s account management, creative and integrated marketing services teams collaborated with our video division Parable Pictures to produce 15-, 30- and 60-second cuts of the video, which ran on CCTV, social media and digital trade ads.
Midan produced an integrated B2C campaign called “Unleash Your Chefspiration.” It included digital and video ads that generated 59,000+ impressions and encouraged confident cooks to follow the lead of chefs who cook with Chairman’s Reserve products.
The Chairman’s Reserve Meat website on cell phones
A group of people celebrating over a meal outdoors with food being prepared

LET’S TALK

Ask us how our strategy-driven creative can combine consumer insights, industry experience and imaginative ideas to redefine your brand and boost your business.

More Work