Telling the Evolving Story of a Top-Tier Beef & Pork Brand

Elevating the Conversation With Chairman’s Reserve Meats
Brand Strategy • Research + Insights • Creative Solutions • Media • Digital + Social • Data + Analytics
Brand Strategy • Research + Insights • Creative Solutions • Media • Digital + Social • Data + Analytics

anniversary of Chairman’s Reserve
Meats returning to its roots and
“the legend of the Chairman,” who
demanded nothing less than the
finest cuts for himself.
The Chairman’s Reserve Meats brand exceeds expectations of what a high-end beef and pork can be. We began with one simple idea — create B2B communications that feel more human to human, like starting a great conversation that evolves over time.



Midan created a high-end look for this
high-end brand, giving the existing
Chairman’s Reserve Meats a fresh logo,
typeface and color palette.

Chairman’s Reserve Meats.
We drove that message
home across multiple
touchpoints, including an
award-winning video.



supermarkets in Seoul, Midan
helped Chairman’s Reserve
Meats expand into the Far East
with marketing support across
Japan and South Korea.
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