Delivering Results at a Top Industry Event
Rastelli’s Summer Grilling Campaign
Utilizing shoppable links from SmartCommerce, we transformed digital media into instantly actionable purchase opportunities, driving a multichannel paid media campaign from Memorial Day through Labor Day, including:
- Google Display & Search
- Meta
- TikTok
- Instacart
Utilizing shoppable links from SmartCommerce, we transformed digital media into instantly actionable purchase opportunities, driving a multichannel paid media campaign from Memorial Day through Labor Day, including:
- Google Display & Search
- Meta
- TikTok
- Instacart
Was it Worth It?
Yes! When the campaign went live, Rastelli’s outperformed the category across the board:
- Market share doubled vs. year ago
- Burger sales grew 2–3x faster than the overall category
- 78% of Instacart sales were new-to-brand customers
Promoting Rastelli’s products during the key summer grilling timeframe proved effective. Collaborating to execute the multichannel paid media campaign allowed us to meet consumers at the point of inspiration, driving visibility, engagement, and purchase when it mattered most.
Promoting Rastelli’s products during the key summer grilling timeframe proved effective. Collaborating to execute the multichannel paid media campaign allowed us to meet consumers at the point of inspiration, driving visibility, engagement, and purchase when it mattered most.
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Ask us how our strategy-driven creative can combine consumer insights, industry experience and imaginative ideas to redefine your brand and boost your business.
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