Star Ranch Angus

Star Ranch Angus^® Beef

Adding Fresh Luster
to a Classic American Beef Brand

Star Ranch Angus^® Beef

Making the New Star Ranch Angus Brand

Brand Strategy • Research + Insights • Creative Solutions • Media • Public Relations • Digital + Social • Data + Analytics • Video + Photography

When Tyson Fresh Meats decided to refresh its Star Ranch Angus brand for the first time in a decade, they turned to their longtime partners at Midan Marketing for help. Our team researched and created a new logo and tagline designed to connect better with today’s consumers and the brand’s core attributes.

Brand Strategy • Research + Insights • Creative Solutions • Media • Public Relations • Digital + Social • Data + Analytics • Video + Photography

To increase demand for Star Ranch Angus beef, we produced a motion graphics video backed by hard numbers to show retailers the impact a branded Angus product line could make in their meat case.

To increase demand for Star Ranch Angus beef, we produced a motion graphics video backed by hard numbers to show retailers the impact a branded Angus product line could make in their meat case.

Following extensive eye-tracking testing and competitor and consumer research, our logo design retained the brand’s star motif and updated the logo with a modern take on classic Americana. We also tested new taglines but the original “Real. American. Beef” line resonated best with consumers.

We created the look of the Star Ranch Angus brand to complement the full family of Tyson Fresh Meats brands. To optimize brand recognition, our update was flexible enough to maintain consistency across all Star Ranch Angus brand marketing materials including product labels, branded apparel, point-of-sale support and digital and social media use.

Star Ranch Angus ground beef chub packaging

Star Ranch Angus chub ground beef packaging

The rebrand included redesigned ground beef packaging that elevated the product’s visual appeal while giving consumers clear, readable callouts showcasing its nutritional content.