Star Ranch Angus® Beef
to a Classic American Beef Brand


Star Ranch Angus® Beef
To increase demand for Star Ranch Angus beef, we produced a motion graphics video backed by hard numbers to show retailers the impact a branded Angus product line could make in their meat case.
To increase demand for Star Ranch Angus beef, we produced a motion graphics video backed by hard numbers to show retailers the impact a branded Angus product line could make in their meat case.
Following extensive eye-tracking testing and competitor and consumer research, our logo design retained the brand’s star motif and updated the logo with a modern take on classic Americana. We also tested new taglines but the original “Real. American. Beef” line resonated best with consumers.






The rebrand included redesigned ground beef packaging that elevated the product’s visual appeal while giving consumers clear, readable callouts showcasing its nutritional content.
The rebrand included redesigned ground beef packaging that elevated the product’s visual appeal while giving consumers clear, readable callouts showcasing its nutritional content.


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