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Industry Firsts

Breaking New Ground in the Marketplace

Midan Marketing the meat industry’s marketing partner
Midan Marketing

Revolutionary Firsts in the Meat Industry

Brand Strategy • Industry Consulting • Research + Insights • Creative Solutions • Data + Analytics
As the first agency of its kind, we have worked closely with meat packers, processors, retailers, foodservice organizations, trade associations and government agencies around the world. Our partnerships and thought leadership have generated a legacy of game-changing innovations that have made a significant impact on the global meat industry.

Brand Strategy • Industry Consulting • Research + Insights • Creative Solutions • Data + Analytics

Grilled flat iron steak from the shoulder top blade of beef
When the flat iron steak debuted in the marketplace, our principals Danette Amstein and Michael Uetz helped promote the new cut to grocery shoppers through their work with the National Cattlemen’s Beef Association on behalf of the Beef Checkoff. Today, the flat iron steak is a mainstay of the meat industry with sales of more than $630 million per year.
Eye-tracking glasses mobile devices fitted for around the eyes

We introduced the meat industry to eye-tracking technology which can be used to help measure the effectiveness of point-of-sale materials throughout the industry.

We introduced the meat industry to eye-tracking technology which can be used to help measure the effectiveness of point-of-sale materials throughout the industry.

Required meat product nutrition labels sharing product information
We played an integral role in bringing nutrition facts panels to the meat case — this sweeping rule change from the USDA’s Food Safety and Inspection Service went into effect nationwide in 2010. These facts are more important than ever since nutrition is now one of the top concerns of today’s health-conscious consumers.
Grocery store shoppers can learn about a meat brand through unique product messaging

Our pioneering research showed the power of branding for fresh meats. Today, branded meats are among the leading drivers of consumer purchases in the meat industry.

Our pioneering research showed the power of branding for fresh meats. Today, branded meats are among the leading drivers of consumer purchases in the meat industry.

Learn beef cuts from industry textbooks

We assisted in the development and implementation of a coordinated, standardized coding and naming convention for fresh meat — this standardization led to more accurate and effective sales reporting throughout the meat industry.

We assisted in the development and implementation of a coordinated, standardized coding and naming convention for fresh meat — this standardization led to more accurate and effective sales reporting throughout the meat industry.
Perform industry research to learn the different types of meat consumer segments

Our original Meat Consumer Segmentation study was the first true research of different meat consumer segments. The study yielded key insights about five new meat consumer groups to help the meat industry more accurately target these consumers with customized messaging, products and services.

Our original Meat Consumer Segmentation study was the first true research of different meat consumer segments. The study yielded key insights about five new meat consumer groups to help the meat industry more accurately target these consumers with customized messaging, products and services.

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