Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Now’s the Time to Lead the Sustainability Conversation
Consumers need our help to eliminate confusion about sustainability Sustainability – it's a big word with a multitude of meanings. We’ve been hearing about this topic for years as major companies have begun developing and implementing sustainability goals and...
Twitter + Public Relations = Mapping a Thought Leadership Path
In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply chain are constantly shifting. It’s understandable that companies want to play a part in lifting positive sentiment, helping consumers believe in the...
Public Relations: The red-headed stepchild?
I’ve been in the public relations industry for more than 20 years, and honestly, my parents still have no idea what I do. Their explanation to friends and family always entertains me when I happen to overhear it at a function or when it’s played back to me by family...
National Ag Day 2020: It’s time to (virtually) hug a farmer!
At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve protein. During this time of uncertainty due to COVID-19, those in the food chain are working overtime to ensure we have the safest, most plentiful food...